Bohai Shipbuilding inks two bulkers

Bohai Shipbuilding inks two bulkers

Dalian: CSIC-affiliated Bohai Shipbuilding Industry has received an order from Singaporean owner Stella for two 210,000dwt newcastlemax bulkers. Stella is a shipping unit of China’s Rizhao Steel. The vessels will be classified by ABS and managed by Cara Shipping, another Rizhao Steel-controlled shipping company, upon delivery in May and September of 2016.

Tianjin Southwest orders two VLGCs at Jiangnan

Tianjin Southwest orders two VLGCs at JiangnanDalian: Tianjin Southwest Maritime (TSM) has signed shipbuilding contracts with CSSC-affiliated Jiangnan Shipyard for the construction of two 83,000 cu m VLGCs. The first vessel will be delivered by the end of 2015 and the rest o...

GSI makes progress on restructure

GSI makes progress on restructureGuangzhou: Guangzhou Shipyard International (GSI) announced that it is making progress on its ongoing restructure. GSI said it has finished the preliminary restructuring plan, which includes acquiring parent CSSC group’s shipbu...

Dorian teams up with HNA Logistics

Dorian teams up with HNA LogisticsShanghai: Dorian LPG, a leading owner and manager of modern VLGCs, has announced that it has entered into a memorandum of understanding (MOU) with HNA Logistics Group to explore opportunities in the LPG logistics market.

Wallem seafarer missing

Wallem seafarer missingHong Kong: Hong Kong’s Wallem Shipmanagement has reported a seafarer has been involved in a man overboard incident. Motorman Mukesh Lala Fulbaria was reported missing from the MT Sigma Integrity at 0145 (West Australian time) Sund...

CCS strengthens ties with ICBC Leasing

CCS strengthens ties with ICBC LeasingShanghai: China Classification Society (CCS) announced that it has signed a strategic agreement with ICBC Leasing to strengthen ties between the two companies. Under the agreement, CCS will provide ICBC Leasing vessel risk monito...

Wärtsilä ditches Qingdao jv

Wärtsilä ditches Qingdao jvDalian: Finnish engine firm Wärtsilä will divest its shares in the Qingdao Qiyao Wärtsilä MHI Linshan Marine Diesel Co Ltd (QMD), the joint venture company established for manufacturing large low-speed marine diesel engines. Wä...

COOEC to spend RMB1.4bn on new offshore vessel

COOEC to spend RMB1.4bn on new offshore vesselShanghai: China Offshore Oil Engineering Co (COOEC) announced that the board has agreed its fully controlled subsidiary COOEC Subsea Technology to acquire a multi-purpose offshore engineering vessel for RMB1.4bn. COOEC said the a...

Titan Petrochemicals moves to finalise restructure

Titan Petrochemicals moves to finalise restructureHong Kong: Titan Petrochemicals is requesting the courts to arrange a creditor’s meeting in early August in an effort to finalise a restructure and resume stock trading. Patrick Wong, an executive director of Titan Petrochemica...

Wenchong receives heavylift vessel order from Coscol

Wenchong receives heavylift vessel order from CoscolGuangzhou: CSSC-affiliated Huangpu Wenchong Shipyard has received an order from Cosco Shipping (Coscol) for a 50,000dwt semi-submersible heavylift vessel. Coscol announced recently it has won a contract to transport general cargo...

Taizhou Sanfu inks two chemical tankers

Taizhou Sanfu inks two chemical tankersShanghai: Taizhou Sanfu Shipbuilding announced that it has inked shipbuilding contracts with a Singaporean owner for the construction of two 34,500 dwt chemical tankers. Details of the order were not revealed.

JES on court black list

Shanghai: Singapore-listed Chinese shipbuilder Jiangsu Eastern Shipbuilding (JES) has been placed onto a black list by the Supreme People’s Court of China. According to the court’s release, JES has obligations to pay around RMB15m from five la...

Product tanker aground off Kaohsiung

Taipei: A tanker ran aground 100 km off Kaohsiung yesterday, battered by Typhoon Matmo. Taiwan authorities manage to rescue four crew members from the foundering vessel. A team will head out today to check out the state of the Belize-registered Sheng...

New position for Rowley at LR

Hong Kong: John Rowley, who has headed up British classification Lloyd’s Register’s Asian operations out of Hong Kong since 2009, has been appointed managing director of LR Management Systems. Rowley, who will be based in Hong Kong and London, is...

PetroChina inks oil trading contract with PDVSA

Beijing: PetroChina has signed an oil trading contract with Venezuelan energy firm PDVSA. Under the contract, PetroChina will purchase 100,000 barrels of fuel oil each day from PDVSA over the next three years.

Nantong announces shipbuilding subsidies

Dalian: Nantong local government has released a series of new subsidy policies for the local shipping industry, with RMB40m allocated to support the operations of local shipyards. Local shipyards will enjoy a RMB10,000 subdiary for every 10,000dwt...

Beijing to release White List of approved shipyards

Beijing: China continues to grapple with rampant overcapacity at its shipyards and a new round of consolidation is likely following the news that the Ministry of Industry and Information Technology (MIIT) has decided to make a ‘White List’ of shi...

East Sunrise orders ten jack-ups at CSIC

Hong Kong: Hong Kong-based East Sunrise Group has signed with China Shipbuilding Industry Corporation (CSIC) for the construction of ten jack-up platforms. The total value of the contract is around RMB10bn. The first platform will be delivered ear...

Orders pour in for Cosco Shipyard

Singapore: Cosco Shipyard, part of Singapore-listed Cosco Corporation, has won new orders while another long running project has stalled. The group won orders worth around $300m to build a DP3 accommodation barge and seven bulk carriers. The bulkers ...

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Playing Catch Up: Shipping and Social Media

Graeme Somerville-Ryan from Wikborg Rein on how to navigate the likes of Facebook and Twitter

Playing Catch Up: Shipping and Social Media

The use of social media is now an integral part of building a commercial brand. Social media channels are rapidly evolving into highly efficient tools that help companies communicate with their clients, drive sales, and influence market perception. However, social media has not removed the need for traditional marketing tools and strategies. But - it has changed the way businesses and individuals are using those tools to communicate. The future is already here and to ignore it is to fruitlessly fight the incoming tide.

Shipping has no control over demand for vessels, only supply. And we all know where that has got us. The oversupply of vessels means that quality providers need to set themselves apart from inferior competitors. Financial strength, environmental care, efficiency, seafarer welfare, and safety records will become increasingly important as supply chain transparency becomes a point of difference. Social media provides companies with an efficient and effective tool to get their message out to those who matter. Don't worry; it will also remain a place to post your favourite kitten pics.

Keeping an Open Mind

I must confess that I can become rather excitable regarding social media marketing and its potential in the shipping sphere. But I'm a zealot. Given the slightest opportunity, at an event big or small, get me onto the topic and the night is pretty much over.

In shipping circles, eyes begin to roll; excuses are made; and crowds thin. Those polite enough to listen will make sure their glasses are full. Scepticism abounds. Discussions focus around why social media shouldn't be part of shipping, how dangerous and unpredictable it is, and why it is irrelevant at best.

In other industries the debate has moved beyond 'is there a place for social media marketing?' to 'how do we best use it?' It is time shipping entered the 21st century and starte ...   More>>